In this episode, Dr. Nisha Mehta is joined by Dr. Joshua Guttman, associate professor of Emergency Medicine at Emory University, and founder of Peachtree POCUS, to discuss how he transformed his expertise in point-of-care ultrasound (POCUS) into a multifaceted physician side business of education, consulting, advising, and industry relationships, while continuing his career in academic medicine.
They discuss:
- How his passion for point-of-care ultrasound evolved from a clinical interest into a realization that the demand for his expertise in an underserved niche — the administrative, operational, and reimbursement challenges of implementing POCUS programs — had significant entrepreneurial potential
- How he has transformed this expertise into multiple revenue streams, including consulting for hospitals and physician groups, industry partnerships, educational courses, and sponsored medical technology content
- Why developing a recognizable personal brand and becoming the go-to expert in a narrow area can be more effective than trying to appeal to everyone, and how physicians can and should build their brands and credibility outside traditional academic circles
- The importance of navigating institutional policies, conflicts of interest, and professional boundaries when launching a business alongside an academic medicine career, and the safety net and value that staying in clinical medicine provides
- Practical advice for physicians looking to monetize their expertise without formal business training, including books and AI tools that he finds valuable to improve client communication and refine his offerings, as well as how to validate market demand and transition to an entrepreneurial mindset
This episode is sponsored by our mortgage lenders directory at Physician Side Gigs. If you’re a physician looking to buy your first home out of training, purchase a new home, or refinance your existing mortgage, we’ve curated a list of physician loan & conventional loan lenders who work specifically with doctors and who were recommended by members in our communities. Find lenders in your state by visiting https://www.physiciansidegigs.com/mortgage-lenders-for-physicians
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